Corporate Portfolio

We don't always wear suit and tie - or clothes in general, but when we do, we get to work with incredible brands, visionary startups, and world-class corporations on content marketing concepts, strategies, and brand storytelling to boost their credibility and reach .

Assorted Project List

Back in Motion

SEO
Digital Marketing
http://www.backinmotion.com.au

Another one of our more corporate assignments that focuses on SEO and overall digital marketing strategy. One of the biggest allied health clinics in Australia contracted us to take a look at their on-site SEO (through content) and content distribution in the hopes to tickle their conversation rate towards the upper east side.

Back in Motion Blog Page

Less content marketing - more strategy and SEO, we tried to implement a completely new information architecture that clearly outlines HOW, WHEN and WHERE they distribute their content - and more importantly reach clients that are actually interested in their services via improved on-site SEO and paid ads.

We also played around with some optimizations that would improve the online performance of the individual clinics - one of the main pain points Back in Motion had. We came up with a blog within a blog called Health Hub, where individual clinics and practitioners can share more targeted information via blog articles without cannibalizing content display on the main blog.

Health Hub Section on Back in Motion

ACE Health Centre

Brand Marketing
Content Marketing
https://acehealthcentre.com/

We go way back with the brothers and sisters from Ace Health Centre. What started out in the owner's garage treating people's boo-boo's on their feet after his regular gig as a podiatrist, turned into one of the most advanced allied health centers on Australia's Gold Coast.

Ace wanted to revolutionize the allied health game and was shooting for the "health is sexy" approach. Now, for everyone without a fetish for toe nails and knee caps, sexy isn't exactly the first thing that comes to mind when calling a physiotherapist or a podiatrist, so we settled on something less erotic - more functional throughout our storytelling and content marketing.

ACE Health Centre Orthotic Scans

We implemented a more futuristic tone and feel throughout the website copy and put an emphasis on providing value through information vs boring hard selling.

We also made sure that all communication channels and social media correspond with the company's core principles and are in line with branding guidelines and tone.

ACE Health Care

Content Marketing
Brand Storytelling
https://acehealthcare.com.au/

Piggybacking off our success in helping ACE Health Centre turn into a one of the best health care addresses on the Gold Coast, we consulted on the launch and expansion of their lifestyle brand Ace Health Care. CEO and owner Mike, is one hell of a guy and was very clear in what he wants to achieve; a brand respected for its products, and loved for its initiatives to change the perception of foot care for modern women of today.

ACE Health Care landing page

We carefully crafted stories and content marketing concepts that would resonate with the brand's target audience conveying messages that are smart, informative and focused on pushing the boundaries of health care in lifestyle without neglecting the functionality of the products.

From website content and design, to packaging and content creations, we are pretty stoked to be part of a project that resonates with modern women of today in Australia, Singapore, the UK and the US through revolutionary products that actually work, and compelling stories that inform, rather than sell.

Spyder

Brand Marketing
Content Marketing
https://www.spyder.com/?locale=US

Contracted through our pals at GBG Europe we're working with Spyder HQ over in Colorado on ramping up content marketing and storytelling efforts for the European markets using a combination of email marketing campaigns, paid ads, content creations to showboat what the Spyder brand is all about.

In addition to pumping out more European focused content, we're putting an emphasis of using team riders and ambassadors in most of our storytelling to solidify the brand's positioning as one of the most important skiing brands on the market. And in the process of doing so, we're going all out on the visuals for products, and the way we want the brand to interact with its customer base.

We are also ramping up the translation business so in order to communicate with Spyder amigos in Spain more easily, or tell "den Freunden" in Germany all about the latest collection in their respective language.

Something that has been in the works for a while, is streamlining marketing efforts with Spyder US and across the GBG brand, to ensure consistency in the brands communication with its audience.

Our goal is to produce one consistent way of storytelling for each market, utilizing an integrated content marketing approach that aligns with Spyder's values globally.

Spyder.com Newsletter

Content Marketing
Brand Marketing
Communications & PR
Brand Storytelling
Content Creations
Digital Marketing
Strategy
SEO

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