Corporate Portfolio

We don't always wear suit and tie - or clothes in general, but when we do, we get to work with incredible brands, visionary startups, and world-class corporations on content marketing concepts, strategies, and brand storytelling to boost their credibility and reach .

Project Archive

Luex

Brand Storytelling
Content Marketing
https://www.luex.com

We work with LUEX on all content-related issues on a contractual basis. In the last 24 months, we have completely re-modeled the company's information architecture and how we display information and content.

We moved away from a traditional magazine-style content distribution and integrated written articles and blog style pieces into the service/product offering pages. We also branched out into visual storytelling and podcasts, showcasing products and locations with a fresh, engaging approach.

Although not part of the content marketing strategy, we have also got our hands dirty on the product side. We worked with Luex's development team on a new booking platform that integrates services, content, and booking options for users to see in real-time. We  played a small but significant part in changing how content is displayed and how it is digested by the end-user.

We are currently working on location-specific spot guides for clients and partners to further solidify LUEX's position in the industry. The new content marketing efforts include news article style content pushes, white papers, and highly relevant blog pieces.

Spyder

Brand Marketing
Content Marketing
https://www.spyder.com/?locale=US

Contracted through our pals atGBG Europe, we're working with Spyder HQ over in Colorado on ramping up their content marketing and storytelling efforts for the European markets. We're using a combination of email marketing campaigns, paid ads, content creation, and visual storytelling to showboat what the Spyder brand is all about.

In addition to pumping out more Euro-friendly content, we're emphasizing using team riders and ambassadors in most of our storytelling to solidify the brand's positioning as one of the most iconic skiing brands on the market. And in the process of doing so, we're going all out on the visuals for products and the way we want the brand to interact with its customer base.

We are also ramping up the translation business to communicate with amigos in Spain more efficiently or tell "den Freunden" in Germany all about the latest collection in their respective language.

Something that has been in the works for a while now is streamlining content marketing efforts across the GBG brand to ensure consistency in the brand's communication with its audience.

Our goal is to produce one consistent way of storytelling for each market, utilizing an integrated content marketing approach that globally aligns with Spyder's values.

Spyder.com Newsletter

Volcom

Brand Marketing
Content Marketing
https://www.volcom.com.au/

We enjoyed helping Volcom kick-starting their quest to a greener future with their sustainability and True To This campaigns in Australia.

Back in 2015, during a hazy night at the bar at Volcom's Xmas dinner, the company's then CEO Australia, brought up the idea to "Australianize" the US's True to This campaign. Two shots later, and a "hell yes, let's do it!" we started working on perhaps our most proud marketing campaign to date.

We wanted to make sure that it's not humans telling other humans how we change, manufacture, distribute, and communicate. Instead, we let the products do the talking. 

With this in mind, our approach took shape. We made our products the center of the "change." We sculpted website copy, visual stories, images, content marketing campaigns, and athlete messages around them.

We really wanted to emphasize how we changed our ways from a manufacturing and distribution point of view. We utilized content marketing in a way that the focus was on educating and informing consumers, rather than try to sell them new (more) sustainable gear.

Our friends in the US of A liked what we were doing over in Australia. "Bloody good," they said, in a poor Australian accent. Nevertheless, we re-structured the content marketing approach for the existing True To This Global campaign, which is still at the center of its Eco product line.

Wolf Project

Brand Storytelling
Content Marketing
https://wolfproject.co/

Yet another hazy night at a bar somewhere in Indonesia, we struck up an acquaintance with Wolf Project's founder. A man, both fun yet business savvy with a shark tank demeanor - a striking combination that still leaves us in awe today, was on a mission to change the skincare game for gents around the world.

Armed with a P&G resume, Italian charms, and a suitcase full of charcoal facemasks, Wolf Project's founder, was ready to wrestle with the heavyweights in its category while revolutionizing how men perceive skincare and beauty.

That's where we got thrown into the equation. Although never planted a facemask on our skins before, we were up for the challenge. Tasked with the assignment to create the story around the products and shape the brand's tone and voice, we started to conceptualize Wolf Project's manifesto, which soon would become the central pillar of the brand. Skincare by men, for men.

Little by little, we helped Wolf Project find its place in the world of men's skincare through emotional storytelling that focuses on providing value rather than selling.

We made sure that the copy on the website starts the conversation of what it means to be a man in today's society. Every campaign and piece of content we put out needed to have three things; purpose, value, and curiosity.

We wanted men to see the brand as a starting point. Exploration. Curiosity. A daring statement towards a better self.

Wolf Project came a long way since Indonesia. The lines are still blurred from what really happened that night, but the brand made it from an idea to a product, to authority in men skincare. Ps; If you see facemasks at CVS in the USA - Yes, yes, that's them!

Firewire USA / AUS

Copywriting
Digital Marketing
https://firewiresurfboards.com/

We worked with the cool cats at Firewire on new website copy, product descriptions, and branded content for their surfboard range. Firewire is all about "future meets tech." We wanted to make sure that we can do their pioneering attitude justice with our copy pieces.

Firewire Surfboards

"Products first, technology second" was our content marketing approach when working on product descriptions and website copy for the brand.

We also wanted the brand to get the look and feel of what they preach, so we worked in a futuristic approach and tone in our content production. To do that, we wore astronaut helmets around the office to really get into the zone (maybe we did, maybe we didn't, who knows - really).

Firewire Surfboards

Melalie

Strategy
Content Creation
https://www.melalie.com/

Yet another love story that started in a bar - but this time, no drinks were harmed in the making. We linked up with the Melalie crew at a startup expo to chat about a branding concept and stories for their newly launched Melalie App.

Melalie.com

Provided with a vision, no team, and even less time, as the company's launch was well behind schedule, we kicked into gear to drum up a content strategy and user stories that built the foundation of what is now one of Indonesia's most popular motorbike rental apps.

Melalie.com

Ayu was one of the coolest features we've developed for Melalie. Ayu is a virtual persona that would write blog posts, post stories and photos on IG, share articles, and chats with people on Facebook.

Melalie's Go-to girl for adventures.

The idea behind Ayu was to give users the idea that they interact with a local who loves to adventure the streets of Bali.

We armed Ayu with a Facebook and IG account and put a local influencer into the driver seat to populate the feeds with content and chat with vendors & users in real-time.

The goal was to A, make Ayu as authentic as possible, and B, to make sure we have a different approach to customer experience than other Apps we are competing with.

Niyama Private Islands

Content Creation
Copywriting
https://www.niyama.com

Contracted through our pals at LUEX, we hopped on a plane (or 2, or 3) and 41 hours later - after a 2-hour delay, a missed connection, and a detour to Singapore, we found ourselves rinsing off our sweaty armpits in one of the most amazing corners on this planet. Worth it!

With one of the hottest (literally hottest) surfing family as an entourage, we completely re-worked Niyama's content strategy for their surf program. As the base of our strategy, we assumed that people familiar with the lifestyle want to SEE, rather than read how good the surf is.

One of the main challenges was navigating through caviar buffets, private planes, and over water villas without slowing down on being authentic in our storytelling. It was a delicate balancing act to create content that appeals to the salty wave dog, as well as the sophisticated traveler sipping on Moscow Mules while relaxing in bubble baths likewise.

https://www.niyama.com/en/surfing


The latter was a much more challenging task for our 3- star resort souls. Still, we managed to sprinkle in some written copy for the ladies and gents used to extravaganza to complement our visual storytelling that was more aimed at the hardcore surfer with the extra space in his/her portemonnaie.

DMS

Copywriting
Content Marketing
https://dmshapes.com/

Dan is another legend who let us into his shaping bay to play around. Initially introduced through our pals at Firewire, Dan contracted us to get a second opinion on his website copy and visual storytelling for his product descriptions.

We opted for a clean but stylish, straight to the point approach - just like the man himself, mixed in with some nuggets of amusement to keep the whole gig light hearted (also like the man himself)

DMS Surfboards

We emphasized visual storytelling utilizing DMS team riders to deliver product descriptions and information in a fun, engaging way.

No Bites

Copywriting
Content Marketing
https://www.nobites.com.au/

We helped this Aussie classic launch their no deet - no worries insect repellent product range. Armed with an idea, a domain,  a website structure, and a few samples, we consulted on packaging design and riffled out a few takes on website copy to find the right tone.

For us, it was really important to nail the tone of the copy first, before anything else. We really wanted to get that light-hearted Aussie way of life across throughout our brand communications and stories without neglecting the brand's USPs or sounding too corny.

No Bites

We wanted fun. They wanted informative, so we settled on a mate meets bloke kind of conversation style for our content marketing and copy. After a few wiggles and tweaks, they said, "maaate, we like it," we said, "maaate that's awesome." Then we both said, "maaaate." This when on for a solid 5 minutes (no joke).

No Bites

Since then, No Bites has been flying off the shelves straight into good ol' Aussie households all over the country.

ACE Health Care

Content Marketing
Strategy
https://acehealthcare.com.au/

Piggybacking off our success in helping ACE Health Centre turn into one of the best health care addresses on the Gold Coast, we consulted on the launch and expansion of their lifestyle brand Ace Health Care.

CEO and owner Mike, is one hell of a guy and was very clear in what he wants to achieve; a brand respected for its products and loved for its initiatives to change the perception of foot care for modern women of today.

ACE Health Care landing page

We carefully crafted stories and content marketing concepts that would resonate with the brand's target audience conveying messages that are smart, informative, and focused on pushing the boundaries of health care in lifestyle without neglecting the products' functionality.

From website content and design to packaging and content creations, we are pretty stoked to be part of a project that resonates with modern women in Australia, Singapore, the UK, and the US.

The brand continues to push the envelope through revolutionary products that actually work, and compelling stories that inform, rather than sell.

Content Marketing
Brand Marketing
Copywriting
Brand Storytelling
Content Creation
Digital Marketing
Strategy
SEO

Latest Articles

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Storytelling
January 9, 2022

The Art Of Storytelling In Content Marketing

Storytelling is a vital part of content marketing and to succeed you need to know how, why, when and what type works best. Use stories to your advantage!

Content Marketing
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Good Content vs Bad Content | More Crap Than Your Eyes Can See

Good content is like a leap year. It's rare. Replace your what's with why's to evoke an emotional connection and elevate your content marketing approach

Content Marketing
April 26, 2021

Is Content Really King?

In a world where content is everywhere, one question remains. Is content really king? The lines blur and maybe, just maybe a new king is about to reign.

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