Corporate Archive

Check all the work I've done over the last couple of years
on all these highly renowned brands.

Project List

Luex

2018-2019
Marketing Strategy
Content Marketing
https://www.luex.com

I work with LUEX on all content-related issues on a consultancy basis. In the last 24 months, we have completely remodelled the company's information architecture and the way we display information and content.

We are currently working on location-specific spot guides for clients and partners to further solidify LUEX's position in the industry.

Volcom

2015-2018
Digital Marketing
Content Marketing
https://www.volcom.com.au/

I had the pleasure to work with Volcom on their sustainability and Eco True To This campaigns for Australia, USA, and Europe.

https://www.volcom.com/pages/sustainability

https://www.volcom.com/blogs/campaigns/eco-true

Niyama

2016
Script
Content
https://www.niyama.com

Video script and concept for Niyama's surf program.


https://www.niyama.com/en/surfing

Adaaran Select

2017
Content
Consultancy
https://www.adaaran.com/selecthudhuranfushi/surf_package.html

Consulted on online content for their surf program. Initially a collaboration between Hudhuranfushi and LUEX, we took care of most of the written content.

The Wolf Project

2018
Brand Marketing
Content Marketing
https://wolfproject.co/

Involved in the recreation of the brand story and manifesto, as well as global Marketing launch and CVS campaigns in the US.

Firewire USA / AUS

2016-2018
Content Marketing
Digital Marketing
https://firewiresurfboards.com/

Worked with the team in California and Currumbin on their online copy and scripts for board releases.

Bali Praia

2018
Branding
Communications & PR
https://www.balipraia.com/

I had the pleasure to work with Go-Jek co-founder, Mikey Moran on his latest venture to get it off the ground. Worked on About us, brand story and direction before handing over a complete content marketing strategy and processes to his team in-house.


https://www.balipraia.com/about/

No Bites

2018
Branding
Content Marketing
https://www.nobites.com.au/

Consulted on branding, brand direction and wrote the copy for the website.

Melalie

2018-Present
Product Marketing
Brand Marketing
https://www.melalie.com/

Currently working with their Dutch mother company it's a virus on branding and content consulting.

My Foot Dr.

2018
Social Marketing
SEO
http://myfootdr.com.au

Worked with the CEO on a content strategy based on an in-depth content analysis for all of their social channels and website.

Product Marketing
Brand Marketing
Communications & PR
Campaign
Copywriting
Digital Marketing
Strategy
SEO

Latest Articles

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Journalism
January 7, 2020

Australia: A Country Divided By Fire

There will be a time to point fingers. There will be a moment to have a debate. Australia will be having a discussion. But not now.

Surf
December 24, 2019

A consequence of the past - Is surfing too white?

It's undeniable that both WSL rosters, look predominantly upper-middle class and white, but who is to blame? A question with a complex history.

Surf
December 11, 2019

Hati Hati! How To Stay Safe On Your Next Surf Holiday In Bali

First time surfing in Bali? Do you need a visa? is it safe? Where do I surf? Can I ride a scooter? Have all your Bali surf trip questions answered.