MARKETING

You are HOT or NOT – The Social Media Marketing Game

Do you have a small business and never had the cash to spend it on seven-figure marketing campaigns to promote your business? Guess what? Jump on the social media bandwagon right now! Whether you like it or not, people are talking online about your company as you read this. Engage in the conversation - or you might risk losing your customers to your competition.

 Using social media is a great way to promote your website, boost your business or to keep new and existing customers chatting about your services - And the best thing about it all - It doesn't cost you a single dollar! The secret to social media success is all about feeding your target audience with valuable and engaging content, just enough to keep them interested, and wanting more. Socially savvy business owners know far too well about the challenges of striking a balance between engagement and promotion, using social media.

 Are you a hopeless self-promoter, using social media as a free advertising tool? - Your cyber community will have very little time for you. Are you an open book and share every little detail with your target audience? - You'll be thrown in the "needy, and boring" box real quick. As you can see, there is a fine line between being HOT or NOT when using social media. You want to make sure you'll get your social media performance right!

 First, it is important to understand the difference between promotion and engagement otherwise, you are in for a rough ride. Promotion is basically "selling" your target audience how good your products and services are - It's free advertising for you and your business so to speak. Of course, promotion is a vital part of your social media strategy. However, the money really is on the engagement side of it. Consistently engage with your target audience, sharing insight and knowledge, creating value every time you connect with your followers. If you do this right (remember, not too much, not too little, so the customer wants more) you will establish credibility and trust, encouraging them to spread the word.

 Be smart about your social media activities! You don't have to be on every platform possible. Pinterest, Twitter, Facebook, Instagram, etc., there are way too many social media alternatives to, A - manage them all individually and B - to incorporate every single one of them into your marketing strategies. Play it simple. Less is more. Concentrate on two, maybe three social media options and nail them! Make sure the sites you select support connectivity and productivity. For example, Instagram lets you share photos with Facebook, by hitting the share button. You are killing two birds with one stone, without even login onto Facebook.

 Social Media isn't rocket science. However, it needs to be done right. Pick your platforms wisely, depending on business or industry you are in. Don't overdo it, but don't slack in delivering your messages either. Be consistent and concise. Be personal and different. Engage before you promote. And...Have fun with it!