"I create content I see, hear and read about - always and forever."

My 2 cents on current cool sh%&t,  awesome brands, kick-ass startups, dreamy travels and H2o - sometimes raw, sometimes spell checked, sometimes paid for, but always with authentic.

As a Content Marketer, I truly believe that you can come up with the greatest campaigns and most compelling brand storytelling initiatives but if they are done without purpose, anything you do, is completely worthless!

Got something worth talking about? Push the button...


A collection of blog posts, articles, features, scribbles, and loopy thoughts published and found online on topics covering areas like Investigative Journalism, Travel, Surf, Life, Business, Marketing, News, and more.

March 22, 2020

Australia: A Country Divided By Fire

There will be a time to point fingers. There will be a moment to have a debate. Australia will be having a discussion. But not now.

March 22, 2020

A consequence of the past - Is surfing too white?

It's undeniable that both WSL rosters, look predominantly upper-middle class and white, but who is to blame? A question with a complex history.

March 22, 2020

Hati Hati! How To Stay Safe On Your Next Surf Holiday In Bali

First time surfing in Bali? Do you need a visa? is it safe? Where do I surf? Can I ride a scooter? Have all your Bali surf trip questions answered.

October 26, 2017

What's your story?

You can be prepared all you want - All your Analytics, all your research and all your numbers completely useless without a story to tell.

July 20, 2017

Subscribe a daily dose of convenience

"Convenience is the new King." Consumer behavior and buying habits have changed dramatically over the years and are trending subscription-based businesses.

January 31, 2018

The Only Real God We Know Is Money

While I love the fact that Christmas is seemingly bringing different religions closer, I don't like the motivation behind it.

Discover my stories

Yellow Sun Beams

About me

At first, it was cozy, warm and dark...

Now, content marketer, writer & investigative journalist, semi-pro traveler, and MBA graduate - sometimes loved, sometimes criticized for my (professional) note-taking on the things I see, hear and read.

I'll throw, jump or shoot myself out of anything for a great project unless it's dangerously dangerous or if mom is watching. Besides looking for love online (obviously for my content...) I engage in activities involving H20 + board, friends, reads, travels, and on good days, all at the same time.

Sunny Fassler - Director of Sunny Creates

What I Do

Content Marketing, Writing, Brand storytelling & Investigative Journalism

You tell, I create - that's usually how it works.

Brief me on the most obscure, extravagant, amazing, confronting and revolutionary thing the world has ever seen and I'll do my best to produce high quality, in depth, well researched and creative articles, brand storytelling, content marketing campaigns, blog posts, brand manifestos, stories, investigative pieces, online & offline content as well as content productions in a couple days - sometimes weeks - never months as per your request. #notimeforsloppycontent

Work With Me

Not to brag but I’m actually pretty decent at what I do so if you are too smart, too busy, too lazy, too good, too bad (your pick!) to come up with kick-ass content yourself, then hit me up through the form and I’ll be in touch shortly.

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Friends I worked with

An assembly of International media outlets, magazines, brands, and companies, kind (or crazy) enough, to give my work a home!